5 Core Content Types You Need To Support Your Marketing
The 5 Core Content Types are at the heart of a balanced content marketing offering.
This includes all of the content, information and data across your business.
It enhances your product and/or service offering by adding what Harvard Business professor Theodore Levitt called “intangibles.”
Tags: Andy Crestodina, Chris Penn, Content Pillars, Core Content Types, Crowd Pleaser Content, FAQ Content, George Stenitzer, Jodi Harris, Joe Pulizzi, Lee Odden, Lisa Dougherty, Lisa Doughtery, Marcus Sheridan, Mike Allton, Top Rank Marketing
Thanksgiving: The Most Awesome Holiday Content Marketing Campaign You Need To See
Did you know that Thanksgiving as celebrated today resulted from one of the most awesome holiday content marketing campaigns ever?
Despite what you learned in elementary school, the first harvest feast between the Pilgrims and the Wampanoag Native Americans in 1621 lacked turkey and pumpkin pie! Continue reading
Tags: Abraham Lincoln, George Washington, Holiday Content Marketing, Pilgrims, Sarah Josepha Hale, Thanksgiving
The New B2B Purchase Process: What You Need To Know Now [Research]
Does your marketing support the full B2B Purchase Process?
Or, does most of your budget focus only on raising awareness and attracting leads?
Or, do you lose control of prospects once Sales gets involved?
Regardless of how you answered these questions, you’re not alone. Continue reading
Tags: Content Marketing Institute, edelman, Gartner Resarch, LinkedIn, Robert Rose
Blogging Media: How To Make Your Marketing Succeed [Research]
Is blogging media part of your overall marketing strategy?
Or do you think blogs are “old school”?
Does your blog exist on content scraps that some senior executive once wanted?
Let’s face reality:
Once the darling of digital marketing, blogging media has lost its sex appeal!
Tags: Andy Crestodina, Ann Handley, Chris Penn, Eric Enge, Gini Dietrich, Jay Baer, Joe Pulizzi, Lee Odden, Lisa Dougherty, Marcus Sheridan, Mark Schaefer, Megan Leap, Mike Allton, Northwestern University, Orbit Media, Rand Fishkin
How To Build Share of Audience Attention To Improve Your Marketing Results
Have your content marketing, communications and social media results eroded?
Do you spend more on these marketing tactics than you did last year?
With seismic marketing shift, more and more marketers face this double whammy.
Tags: Al Ries, Andrew Davis, Attention, Connected Content, Jack Trout, Joe Pulizzi, Microsoft Research, seismic marketing shift, SOAA
How To Use Consistent Content To Attract Attention And Hook Your Audience
Do you provide regular servings of consistent content?
Think: Meal kits like Blue Apron for content.
Like meal kits that do the shopping and chopping, this content saves you creation time.
Why? Continue reading
Tags: Amy Landino, Ann Handley, Charles Duhigg, Chris Penn, consistent content, Douglas Burdett, Henneke, Mark Schaefer, Nir Eyal, Tamsen Webster